The Vision
I started Fleetful because I saw firsthand how diet can transform a dog’s health. Many dogs suffer from IBD, allergies, and digestive issues, and conventional pet food often makes things worse. That’s why I created a fresh, organic, plant-based alternative—one that’s nutritionally complete, vet-approved, and changing dogs’ lives for the better.
Where We Are Now
Since launching, we have sold over £40,000 worth of fresh vegan dog food and built a loyal customer base—all without ever using paid advertising on social media or Google. Our success has been driven purely by word-of-mouth and the real impact our food has had on dogs’ health. This proves that demand is strong, and now, we’re ready to take the next step and scale up.
This could involve developing the products and packaging, changing how we promote, and looking at our distribution. The decision will be ours to make!
Who We Are Looking For
To grow, we need a co-founder who shares our passion for pet health, plant-based nutrition, and ethical business. Ideally, you are one or more of the following:
✅ Someone with experience in the pet food industry.
✅ Someone with skills in marketing, branding, or sales.
✅ Someone with experience in product development and distribution.
✅ A vet, small animal vet, or animal nutritionist passionate about the benefits of feeding fresh, organic, vegan food.
✅ Well-connected in the pet food or veterinary space, with contacts that could help us expand.
✅ Skilled in e-commerce, operations, or fundraising to help us scale effectively.
✅ A strategic thinker, problem solver, and someone excited to build something meaningful.
Why Join as a Co-Founder?
This isn’t just a business—it’s a movement towards healthier, ethical pet food. It could be something you do alongside your day job, as a side hustle, or even as a purposeful project after retirement. As a co-founder, you’ll have the opportunity to:
🔥 Shape the future of pet nutrition and help dogs live healthier lives.
📈 Scale a business that already has traction and proven demand.
🌱 Be part of a sustainable, plant-based revolution in pet food.
💡 Leverage your expertise and connections to make a real impact.
Let’s Talk!
If this sounds like you (or someone you know), let’s chat! Drop me an email at hello@fleetful.co.uk.
It’s time the pet food industry caught up—because fresh, organic, plant-based food is what truly helps dogs thrive.🐾